UFCU Announces Thomas Moore As Executive Vice President Of Strategic Growth

AUSTIN – April 03, 2023 — UFCU, Austin’s largest locally owned financial institution, proudly names Thomas Moore, CFA, its new Executive Vice President of Strategic Growth. Moore joins the executive leadership team to help shape the credit union's future as a visible strategic, operational leader and execute the organization's overarching mission of empowering Members to achieve financial health.

Moore brings over 35 years of experience in executive leadership positions from across the credit union industry as well as governance roles on various boards and committees. Most recently, Moore served as the Executive Vice President of Baxter Credit Union (BCU) and was instrumental in helping drive their organic and merger-related growth. He also served as EVP/CFO during his tenure at BCU.

“We are thrilled to have Tom as a member of our leadership team,” said UFCU CEO and President Michael Crowl. “Throughout his career, he has led and helped grow several credit unions. He focuses on what is important to the Member, and with his teams, he has developed outstanding everyday banking products, evolved digital access and delivery, and enhanced financial education and well-being. We are confident he will be an asset to our organization, our Members, and our entire community.”

Moore’s involvement as a former Director and Chair of the Member Development Company and the Member Loyalty Group reflects his commitment to collaboration, innovation, and high-value member experiences. In his new role, Moore will leverage his expertise to lead growth initiatives, develop product and market development strategies, and ensure the credit union has continued focus on driving superior member value.

About UFCU
As a Member-owned, not-for-profit financial cooperative, UFCU is passionate about helping people and their Members improve their lives to create a financially healthy community. With more than 361,000 Members in Central Texas and Galveston County and total assets under management of $4.5 billion, UFCU offers a variety of products, services, and education programs to empower Members in achieving financial health.