Purpose, Priorities, and the Power of Letting Go
| Announcements
CEO and President, Michael Crowl, has transformed UFCU by focusing on purpose-led leadership. In his first two years, Michael implemented a strategic framework that ties the UFCU purpose to performance and choices, emphasizing the importance of empowering our Members to achieve financial success and brighter futures.
Overall, the UFCU strategy is not about doing more, it’s about doing better.
Learn more about Michael’s industry-changing approach.