UFCU Promotes Joe Gonzalez to Vice President of Enterprise Continuous Improvement & Everyday Banking and Payments

AUSTIN, Texas, February 10, 2025 – UFCU is pleased to announce the promotion of Joe Gonzalez to Vice President of Enterprise Continuous Improvement & Everyday Banking and Payments. This promotion aligns with UFCU's vision of growth and Member impact, as Joe's expanded responsibilities and leadership will be instrumental in shaping the organization's future.

In his new role, Joe will continue to lead everyday banking — one of the epicenters of Member experience at UFCU — including deposit accounts, money movement, information governance, and debit and credit cards. He will also spearhead companywide efforts to transform processes that enhance Member and employee experiences through a Rapid Continuous Improvement methodology.

"Joe’s contributions to UFCU and our Members over his 20-year career are substantial,” said UFCU CEO and President Michael Crowl. “I’m thrilled his role is expanding to provide an even greater impact. We are profoundly grateful for Joe’s exceptional leadership and dedication to the success of his colleagues, our Members, and UFCU.”

With more than 20 years of experience at UFCU, Joe has held roles in Mortgage Lending, Commercial Lending, Consumer Lending, and most recently, Everyday Banking. His deep understanding of UFCU and the credit union industry positions him to work with industry leaders and UFCU colleagues to improve and champion new and re-imagined products and processes.

About UFCU
As a Member-owned, not-for-profit financial cooperative, UFCU is passionate about helping Members improve their lives. With more than 396,000 Members and $4 billion in total assets, UFCU offers a variety of products, services, and education programs to empower Members in achieving financial success. Learn more about UFCU at UFCU.org, Facebook, X, and Instagram.

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For more information, contact Brad Russell at [email protected].