News Releases | February 22, 2022

UFCU Names Bernardo Meza Vice President – Communications and Marketing/Chief Marketing Officer

Austin, TEXAS, February 22, 2022 — UFCU, Austin’s largest locally owned financial institution, has named Bernardo Meza vice president of communications and marketing/chief marketing officer, a new position for the 85-year-old not-for-profit cooperative. Meza will report to executive vice president - community impact, marketing and communications Heather McKissick.

Meza comes to UFCU from Dallas/Fort Worth-based foodservice distributor Ben E. Keith, where he helped bring awareness and drive traffic to local restaurateur customers during the height of the years-long pandemic, and fostered record-high engagement by enhancing customer experience across all digital touchpoints. Meza previously held positions of increasing responsibility at several global consumer brand companies: Mars Wrigley, Anheuser-Busch, Dr Pepper, Snapple, and Payless.

“To achieve UFCU’s vision of a financially healthy community, we want to engage Members, business partners, community leaders, and other stakeholders through their preferred channels,” said UFCU President Michael Crowl. “Bernardo’s background in using data to improve the visibility and perception of brands will help us connect Members to the tools and guidance they need to reach their financial goals and dreams.”

Meza earned an MBA in Marketing and Strategy from the Kellogg School of Management at Northwestern University; a master’s degree in business from Ecole D’Ingenieurs EPF (France); and a bachelor’s degree in Industrial & Systems Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey (Mexico).

About UFCU
As a Member-owned, not-for-profit financial cooperative, UFCU is passionate about changing lives and strengthening communities. With more than 346,000 Members in Central Texas and Galveston County and total assets (under management and serviced) exceeding $7.8 billion, UFCU offers a variety of products, services, and education programs to empower Members in achieving financial health. To learn more, visit UFCU.org.

*Total Assets ($3.934 billion) + Assets Under Management by Wealth Management ($0.616 billion) + Real Estate Loans Sold with Servicing Retained ($3.229 billion)