UFCU Named a “Best In State Credit Union” by Forbes
AUSTIN, Texas, August 11, 2025 — UFCU, one of Texas's largest credit unions, has been named to the prestigious Forbes “Best In State Credit Unions” list for 2025. This recognition stands as a testament to UFCU’s long-standing commitment to its Members and the exceptional service that has been its hallmark for almost 90 years.
The Forbes list is based on direct feedback from credit union Members and recognizes institutions that consistently deliver trustworthy, high-quality service. For UFCU, being named to this exclusive group underscores its purpose to help Members take control of their finances and create the future they dream of.
“At UFCU, every decision is rooted in our commitment to serving our Members,” said Michael Crowl, President and CEO of UFCU. “Being named one of the best credit unions in Texas by Forbes is a tremendous honor — but what truly matters is that this recognition reflects the voices of our Members. Their trust is the greatest reward, and we’re proud to meet their financial needs with integrity and care.”
Each year, Forbes partners with market research firm Statista to survey thousands of credit union Members nationwide. Respondents rate their credit unions on overall satisfaction, trust, service quality (both in-person and digital), financial advice, and transparency. Only those that receive top marks across all categories earn a spot on the list, making this recognition a meaningful reflection of UFCU’s focus on what matters most to its Members.
This milestone comes as UFCU continues to grow its presence across Texas. The credit union recently announced plans to open new branches in the Texas Medical Center and Pearland, expanding access to affordable financial services in the Greater Houston area. With more than 400,000 Members and counting, UFCU remains committed to meeting Texans whenever and wherever they are — at home, at work, and in their communities.
“As we grow, we’re focused on making it easier for more people to get the financial help they need,” added Crowl. “Whether it’s opening new branches, improving digital access, or being available to help take steps forward, we’re driven to find better ways to serve our Members and their goals.”
About UFCU
UFCU is a Member-owned, not-for-profit financial institution with more than 400,000 Members and $4 billion in assets. Founded in 1936, UFCU empowers financial success across Texas communities and is dedicated to building a brighter future for all through personalized Member service, innovative products, and financial education. Discover more at UFCU.org.