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News Releases | January 4, 2021

UFCU Names Heather McKissick Executive Vice President of Community Impact, Communications, and Marketing

Austin, TEXAS, January 4, 2021 — UFCU, Austin’s largest locally owned financial institution, has named Heather McKissick executive vice president of community impact, communications, and marketing.

The newly created position at the top-most level of the credit union oversees UFCU’s efforts to advance the financial health of the communities in which it operates. McKissick provides leadership on diversity, equity, and inclusion; relationship management; financial health; and social purpose, all fundamental to the credit union movement. She also oversees communications and marketing.

McKissick joined UFCU in 2013 as vice president of human resources and organizational development and was named vice president of community impact in 2018 before progressing to senior vice president in 2019. Prior to joining UFCU, she parlayed her experience in government, nonprofit, private, and public enterprises to serve as president and chief executive officer of Leadership Austin.

“Heather’s leadership here at UFCU and in the community, including her many effective relationships throughout the region, has played a significant role in the public’s appreciation of UFCU. We are an organization that cares deeply about people — our employees, Members, and potential Members. Heather is a force for good both within UFCU and in communities served, meaningfully touching and enriching all who have the pleasure of collaborating with her,” said UFCU President and CEO Tony Budet, with whom McKissick works.

In the 25 years that McKissick has been active in Central Texas community affairs, she has been named the inaugural “Mentor of the Year” by Austin Under 40, a “Woman of Distinction” by the Girl Scouts of Central Texas, and was awarded the Austin Business Journal’s “Profile in Power” Award. She currently serves on the boards of the American Heart and Stroke Association of Central Texas, Communities In Schools of Central Texas, and the Young Women’s Alliance community advisory board. McKissick also chaired the Austin Young Chamber of Commerce advisory council, which named her 2013 “Changemaker of the Year.”

Within the credit union movement, McKissick has earned the distinction of CUDE (Credit Union Development Educator), a National Credit Union Foundation program focusing on the role of the credit union movement in solving social problems.

McKissick frequently speaks on the topics of financial equity, the vital role of credit unions, and the need for business leaders to be active in their communities.

She holds a bachelor’s degree from St. Edward’s University and a master’s degree from Claremont Graduate University.

About UFCU
As a Member-owned, not-for-profit financial cooperative, UFCU is passionate about changing lives and strengthening communities. With more than 326,000 Members in Central Texas and Galveston County and assets under management exceeding $3.8 billion, UFCU offers a variety of products, services, and education programs to empower Members in achieving financial health. To learn more, visit UFCU.org.